Price Setting
Setting prices for the events industry can be challenging, particularly for an annual event where the rate card must be in place more than a year in advance. Set the price too low, and there will be significant value leakage. Too high, and it risks alienating exhibitors and weakening the event.
SmartXpo has pioneered a software tool to ensure best practice in rate card design, price setting and execution that can be scaled across all exhibitions and conferences, large and small. The cloud-based application processes internal data, market indicators and customer feedback to generate optimal pricing structures and to model financial outcomes for the next edition of the event.
Our unique analytics engine balances financial performance with customer value and sustainability, ensuring that exhibitor, sponsor and delegate needs are at the heart of any event pricing strategy.
PORTFOLIO ANALYTICS
This unique data platform puts the power of event data into the hands of strategic-decision makers managing mid-size and large events portfolios. The platform consists of:
- A single, standardised view of the entire portfolio
- An automated health-check for individual events and entire divisions
- Decision-alerts, highlighting opportunities for performance improvement and risks
- Forward-looking indicators of performance
- Deep operational benchmarks, event-by-event
- Full integration with management reporting and BI applications
Our customers report strong performance uplift delivered through increased transparency, alignment and focus.
SmartConnect
We understand the unique challenges that conference organisers face when operating large and diversified portfolios. Speed, flexibility and an intimate understanding of delegate and sponsor needs are all prerequisites for success.
SmartConnect is a purpose-built tool to build data and best practice into strategic decision-making and portfolio management. It includes:
- A single, standardised view of the entire portfolio
- An automated health-check for individual conferences
- Decision-alerts, highlighting opportunities for performance improvement and risks
- Forward-looking indicators of performance
- Deep operational benchmarks
- Full integration of the voice of delegates and sponsors into business operations
This product builds transparency and best practice into day-to-day operations and strategic decision making. The result is directly attributable growth and profit uplift.
WHAT OUR CUSTOMERS SAY…
The tool I have been waiting for.