Post-pandemic, smartxpo are now moving into our second full year of data with some important findings for the industry.
Smartxpo and Profisy‘s research finds that strong exhibition event portfolios were able to match prices with inflation post-covid. The majority (57%) of shows have been able to achieve 7% annual prices rises out of Covid. This is significantly greater than pre-pandemic price increases.
- the average percentage annual price rises,
- the implications for events, and
- the strongest predictors of pricing power in exhibitions.